Blog.

Updates and news

Check out our latest updates, news and blog posts below. We often write up articles about Best Practice in the sector, or on the work that our partners are doing. While your here, why not take a look around our website, and see if there are any ways a partnership with VIable could benefit you.

What are Impressions, Engagements and Clicks?

What are Impressions, Engagements and Clicks?

The world of Social Media can be scary. Often, even the savviest marketers struggle to understand the difference between Impressions, Engagements, and Clicks. Moreover, determining what channel is best for you, and where to run ads can be a challenge. Then you have to...

3rd Sector Funding and Cash Flow

3rd Sector Funding and Cash Flow

Funding opportunities Cash is king when it comes to businesses and charities. In fact, 82% of organisations fail due to poor cash flow, and only 50% of new start-ups make it through the first years.  Throughout the Coronavirus pandemic, cash flow has become an...

Digital Marketing: Knowing your customer

Digital Marketing: Knowing your customer

Digital Marketing has been accelerating year-on-year, and since March 2020, that growth has seen unprecedented acceleration. Digital advertising has seen a massive increase in demand, with Google, Facebook, Alibaba, Bytedance and Amazon accounting for 46% of global...

Holidays and Return to Work

Holidays and Return to Work

Summer is here, and so are Summer Holidays. It’s been a while since we’ve been able to get on a plane and get out to some heat, and naturally a lot of employees are keen to seize that opportunity. With lockdown restrictions lifting, and green, amber and red lists...

HMRC VAT Changes – Back Office Breakdown

HMRC VAT Changes – Back Office Breakdown

Welcome to VIable’s Back Office Monthly Breakdown. Every month, we’ll be identifying changes across Bookkeeping and Payroll, Human Resources and Marketing. These changes may impact your business, or give you food for thought on upcoming external factors that could...

Changes to Coronavirus Job Retention Scheme (CJRS) July 2021

Changes to Coronavirus Job Retention Scheme (CJRS) July 2021

The furlough scheme through the CJRS is changing from July 2021. CJRS was introduced in response to the COVID-19 Pandemic in 2020, aiming to ensure employers could keep employees in jobs whilst they were unable to work. The scheme has benefitted countless...

52 Years of Pride – Diversity and Inclusion today.

52 Years of Pride – Diversity and Inclusion today.

Yesterday, the 28th June, marks 52 years since the protests at Stonewall, and the rise of Diversity and Inclusion. 52 years ago, LGBT individuals inNew York rioted following a police raid on the Stonewall Inn. In November 1969, the first proposal for Pride month and...

Dementia NI and VIableCS – Happy #VolunteersWeek

Dementia NI and VIableCS – Happy #VolunteersWeek

Happy Volunteer's Week 2021! This week is a time to give thanks. From the 1st to the 7th June, all across the 3rd Sector and beyond, we’re celebrating volunteers and the impact they make on the sector. This week is a time to say thanks, celebrating the amazing work...

Consumer Decision Making and Social Media

Consumer Decision Making and Social Media

In this Marketing blog, we're exploring Consumer Decision Making, and the role of social media. Using the RACE Model, we're analysing how Social Media now shapes consumer impression of businesses. The model explores how you use digital media to: R – reach your...

Blog.

Updates and news

Check out our latest updates, news and blog posts below. We often write up articles about Best Practice in the sector, or on the work that our partners are doing. While your here, why not take a look around our website, and see if there are any ways a partnership with VIable could benefit you.

What are Impressions, Engagements and Clicks?

What are Impressions, Engagements and Clicks?

The world of Social Media can be scary. Often, even the savviest marketers struggle to understand the difference between Impressions, Engagements, and Clicks. Moreover, determining what channel is best for you, and where to run ads can be a challenge. Then you have to...

3rd Sector Funding and Cash Flow

3rd Sector Funding and Cash Flow

Funding opportunities Cash is king when it comes to businesses and charities. In fact, 82% of organisations fail due to poor cash flow, and only 50% of new start-ups make it through the first years.  Throughout the Coronavirus pandemic, cash flow has become an...

Digital Marketing: Knowing your customer

Digital Marketing: Knowing your customer

Digital Marketing has been accelerating year-on-year, and since March 2020, that growth has seen unprecedented acceleration. Digital advertising has seen a massive increase in demand, with Google, Facebook, Alibaba, Bytedance and Amazon accounting for 46% of global...

Holidays and Return to Work

Holidays and Return to Work

Summer is here, and so are Summer Holidays. It’s been a while since we’ve been able to get on a plane and get out to some heat, and naturally a lot of employees are keen to seize that opportunity. With lockdown restrictions lifting, and green, amber and red lists...

HMRC VAT Changes – Back Office Breakdown

HMRC VAT Changes – Back Office Breakdown

Welcome to VIable’s Back Office Monthly Breakdown. Every month, we’ll be identifying changes across Bookkeeping and Payroll, Human Resources and Marketing. These changes may impact your business, or give you food for thought on upcoming external factors that could...

Changes to Coronavirus Job Retention Scheme (CJRS) July 2021

Changes to Coronavirus Job Retention Scheme (CJRS) July 2021

The furlough scheme through the CJRS is changing from July 2021. CJRS was introduced in response to the COVID-19 Pandemic in 2020, aiming to ensure employers could keep employees in jobs whilst they were unable to work. The scheme has benefitted countless...

52 Years of Pride – Diversity and Inclusion today.

52 Years of Pride – Diversity and Inclusion today.

Yesterday, the 28th June, marks 52 years since the protests at Stonewall, and the rise of Diversity and Inclusion. 52 years ago, LGBT individuals inNew York rioted following a police raid on the Stonewall Inn. In November 1969, the first proposal for Pride month and...

Dementia NI and VIableCS – Happy #VolunteersWeek

Dementia NI and VIableCS – Happy #VolunteersWeek

Happy Volunteer's Week 2021! This week is a time to give thanks. From the 1st to the 7th June, all across the 3rd Sector and beyond, we’re celebrating volunteers and the impact they make on the sector. This week is a time to say thanks, celebrating the amazing work...

Consumer Decision Making and Social Media

Consumer Decision Making and Social Media

In this Marketing blog, we're exploring Consumer Decision Making, and the role of social media. Using the RACE Model, we're analysing how Social Media now shapes consumer impression of businesses. The model explores how you use digital media to: R – reach your...

VIable’s 5 step GDPR Roadmap Programme

VIable’s 5 step GDPR Roadmap Programme

On 25 May 2018 the General Data Protection Regulation (GDPR) comes into effect. The regulation is an opportunity for your organisation to review, develop and update your practices on what personal data you collect, process, store and retain within your organisation....