VIable Events.
Throughout the year, we run a range of VIable events with partners across Northern Ireland. Here you can find our upcoming events, and details on how to sign up.
Building the Back Office Webinars
Starting up or reviewing strategy? These 5 workshops guide and support you in developing a resilient back-office operation.
Module 1: Mission, Vision and Strategy
In Module 1, we’ll explore Firm Mission and Vision, and how you strategically setting your organisations’ foundations. Strategy is key to success, and in this session we’ll help you understand the creation and implementation of Strategic Pillars and Objectives.
Strategic Pillars provide you with the basis for decision-making as you grow and develop as an organisation, ensuring every stakeholder is on the same page in terms of expectations and business direction.
In this session, we’ll cover:
- The importance of having a mission, vision and purpose.
- How to create all 3, and the differences between them.
- How to develop strategic pillars, and shape the foundations of firm strategy.
- How to cascade your objectives around your mission, vision and purpose.
Module 2: Strategic Marketing
In Module 2, we will introduce the concept of Strategic Marketing.
With firm Mission, Vision and Strategic Pillars identified, it’s time to think about communication and marketing. Ensuring that Marketing is inherently strategic in its nature keeps communication planned, defined and consistent from day 1.
In this session, you will learn about:
- What Strategic Marketing is.
- The importance of planning and market research.
- The SOSTAC Planning Framework and how to implement it.
- The RACE Model.
- Setting Marketing funnels and controlling success.
VIable Events.
Throughout the year, we run a range of VIable events with partners across Northern Ireland. Here you can find our upcoming events, and details on how to sign up.
Building the Back Office Webinars
Starting up or reviewing strategy? These 5 workshops guide and support you in developing a resilient back-office operation.
Module 1: Mission, Vision and Strategy
In Module 1, we’ll explore Firm Mission and Vision, and how you strategically setting your organisations’ foundations. Strategy is key to success, and in this session we’ll help you understand the creation and implementation of Strategic Pillars and Objectives.
Strategic Pillars provide you with the basis for decision-making as you grow and develop as an organisation, ensuring every stakeholder is on the same page in terms of expectations and business direction.
In this session, we’ll cover:
- The importance of having a mission, vision and purpose.
- How to create all 3, and the differences between them.
- How to develop strategic pillars, and shape the foundations of firm strategy.
- How to cascade your objectives around your mission, vision and purpose.
Module 2: Strategic Marketing
In Module 2, we will introduce the concept of Strategic Marketing.
With firm Mission, Vision and Strategic Pillars identified, it’s time to think about communication and marketing. Ensuring that Marketing is inherently strategic in its nature keeps communication planned, defined and consistent from day 1.
In this session, you will learn about:
- What Strategic Marketing is.
- The importance of planning and market research.
- The SOSTAC Planning Framework and how to implement it.
- The RACE Model.
- Setting Marketing funnels and controlling success.